Nasscom has partnered with Facebook to launch Design4India studio, in an effort to bridge the gap between software engineers and designers. The Design4India Initiative is a platform with an objective to integrate design with tech, to create design success for the software product and start-up ecosystem in India. This platform would provide interactions with design industry mentors and give an opportunity to aspiring designers and startups to explore, innovate and build design as a tool for innovation.
Ravi Gururaj, Founder and CEO, QikPod and Member, NASSCOM Executive Council, said, "Our first of many 'Open for all' design studios are built to foster a culture of testing, learning, iteration and prototyping of products and services to increase productivity and innovation for the entrepreneurs and designers".
The studio will provide start-ups access to UX design process, resources, user testing and AR/VR toolkits to enhance their products, and identify the problems to inform product design or redesign by collaborating with the space partner WeWork, a US-based company that provides shared workspaces. This will focus on data and design changes that will have the most impact on their business and help in rapid prototyping of new products or features. This will help to gain competitive advantages by the live testing process.
Satyajeet Singh, Head of Strategic Product Partnerships, Asia and South Asia at Facebook, said, "It is imperative that design should not be added as an afterthought, rather should be embedded in every step of product development, right from the beginning. Design4India Studio is such a platform that will provide startups with the right mentorship".