Instagram now announced that previews of IGTV videos would appear included in the main feeds on the home page.
With this new feature, creators can now share a preview of their video on their profile when they upload a new IGTV video.
Yesterday the company tweeted,
Now, you can preview IGTV videos in your feed. When there's a new video from someone you follow, you can tap from your feed to watch the full video in IGTV. With IGTV previews in feed, we're making it even easier to discover and watch the latest video content from your favorite follows.
Competing with the likes of Google-owned video-sharing platform YouTube, Instagram launched IGTV in June 2018 to enable users, content creators and influencers to upload videos of up to 10 minutes to one hour in length. Ever since the launch of IGTV, Instagram has been aggressively pushing content on the platform in several ways including putting IGTV videos in the Explore tab, putting out occasional notification banners for new videos and allowing users to share IGTV previews to their own Stories.
On Facebook’s fourth-quarter 2018 earnings call last week, CEO Mark Zuckerberg boasted that Instagram passed 500 million daily active users on Stories (a feature it copied from Snapchat), but he didn’t talk about IGTV at all.
Yet, Instagram hasn’t revealed how it will monetize IGTV. But they mentioned IGTV allows users to upload videos up to 10 minutes long to their own channel, while select large creators are able to upload videos of up to one hour.
Facebook-owned messaging app hasn’t broken out usage stats for IGTV, but clearly, the move is intended to ratchet up engagement, which it launched last June.