Google now takes AMP next level beyond the basic stories. The company currently announced the launch of the AMP story format at its AMP Conference in Amsterdam. All of that's been not different from the original story format which quite familiar with from the likes of Instagram and Snapchat.
With this new format publishers can build images, videos and animated heavy stories for mobile that can be easily swipeable. It’s a mobile-focused format for creating rich visual stories and It swings the doors to make visual interesting stories. All these features mentioned by, Google’s product manager for the AMP project, Rudy Galfi.