Tumblr will ban all adult contents from December 17, 2018


Now today's big news is Tumblr is going to take a big step to ban all pornography from its service this month (i.e. 17th December 2018). This kind of moves definitely will alter how the social network is used and shows an increased desire by major media companies to restrict which content appears on their websites.

The microblogging outlet has always had a tolerant attitude to legal adult material since it was founded in 2007, gaining a reputation as a safe haven for adult-themed artists, sex workers, and pornographers. As a result adult material has flooded the service. To provide a “safe mode” for younger users have sometimes caused problems. Last month the Tumblr app was removed from Apple’s app store after its filtering the system to allowed some child pornography to appear on the social network. In 2016, Indonesia banned Tumblr for hosting pornographic contents.


Tumblr’s chief executive, Jeff D’Onofrio, said that as the site has grown, its responsibilities to “different age groups, demographics, cultures, and mindsets” have increased and it has now decided to remove all adult material from 17th December 2018. He said, “We spent considerable time weighing the pros and cons of expression in the community that includes adult content. In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves. There is no shortage of sites on the internet that feature adult content. We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community.”

The company confirmed this in a detailed blog post, and said that this is part of the effort towards a ‘better Tumblr.’

Tumblr said that all content including photos, videos or gifs which show real-life human genitals or female-presenting nipples and nudity would be banned, alongside any content that depicts sex acts. The post also stresses on the issue of child pornography and says that “posting anything that is harmful to minors, including child pornography, is abhorrent and has no place in our community.”

The site insisted that it would still allow non-sexualised images of women’s, in situations such as breastfeeding or works of art. However, the site also says the company realizes that this has been a platform to free discuss “topics like art, sex positivity, your relationships, your sexuality, and your personal journey,” and that new policy will strike a balance so as not hamper such kinds of expression.


Tumblr has updated its Community Guidelines to reflect this policy change. Tumblr also says they have “zero tolerance policy for this type of content.” They claim to have been monitoring for this kind of content, including using industry-standard machine monitoring, and a team of human moderators and user tools to report content around child abuse. It is relying on automated tools to identify adult contents.

It's quite possible that there will be mistakes when it comes to filtering adult content at times,  which has been an issue with social networks. So, Those who feel that their content was flagged incorrectly can appeal the decision using the button on the post in question.

This process is only possible to complete on the web or the Tumblr Android app version to review flagged content. iOS users will have to rely on web appeal for now.

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