WhatsApp launched a standalone app for small business owners to communicate with their customers. Currently app is available only on Android in Indonesia, Italy, Mexico, the U.K. and the U.S., and other regions will get it soon.
Businesses can add additional information such as business description, email or store address, and website, which will help customers reach them. The Business app also have messaging tools that let users reply quickly by providing answers to frequently asked questions. WhatsApp will also verify accounts over time, so customers know they have reached the official number.