Now, Whatsapp’s latest announcement may be a cause for who break its user rules by committing ‘abuse’.The Facebook-owned company plans to start taking legal action towards users who engaged in or assisting others in the abuse that violates company Terms of Service, such as automated or bulk messaging, or non-personal use.
Popular messaging service announced,
WhatsApp is committed to using the resources at its disposal – including legal action – to prevent abuse that violates our terms of service, such as automated or bulk messaging, or non-personal use. This is why in addition to technological enforcement, we also take legal action against individuals or companies that we link to on-platform evidence of such abuse. WhatsApp reserves its right to continue taking legal action in such circumstances.
WhatsApp, which has over 1.5 billion active users, updated its FAQ section that explained the company could take legal proceedings against any user for activities like “bulk or automated messaging”, that will start from December 07, 2019.
In a survey, it was discovered that almost 52 percent of respondents received news and stories via WhatsApp. The content shared via the application has supposedly led to murders, extortions and even unwanted uprisings amongst the inhabitants of the country.
Whatsapp states that the sole motive of the application was to act as a direct link between people and organizations (via the Business app), hence any kind of spam will not be tolerated. This step will enable the organization to assert direct control over its users, even if it concerns data that is solely accessible by the company itself.
WhatsApp has robust machine learning systems to detect illegal activities on its platforms, so companies or individuals using tools to bypass WhatsApp's limitation on forwarding messages to more than five contacts at once will be identified. The company claims it removes 2 million accounts involved in bulk messaging each month.
The move to take legal action is another step in WhatsApp efforts to crack-down on fake news. This will also let WhatsApp effectively control as to how users utilize its platform.
Stock photo from mirtmirt