Facebook has a history of changing its policies to clearly put the company's needs ahead of its users' and has faced user ire each time. Looks like, it hasn’t taken any lessons from its most recent misleading India campaign either.
At the time Facebook bought WhatsApp in 2014 for nearly $ 19 billion, co-founder Jan Koum insisted WhatsApp would remain true to its mission, which was to respect user privacy, and not collect user data.
"We don't know your birthday. We don't know your home address. We don't know where you work. We don’t know your likes, what you search for on the Internet or collect your GPS location. None of that data has ever been collected and stored by WhatsApp, and we really have no plans to change that... It has the effect of scaring people into thinking we're suddenly collecting all kinds of new data... our future partnership with Facebook will not compromise the vision that brought us to this point," - Koum wrote.
For the first time, WhatsApp is also looking at copyrighted content, and now wants to help people, organisations "protect their intellectual property rights". It is not clear how this will apply to, say, video clips or songs people might share on the app, because the app is technically end-to-end encrypted, and says it doesn't read a user's messages.