Feb 28, 2021
7 Ways to Improve Your Website's Conversion Rates
There is a need to continue improving your website to ensure that you get the best out of your marketing expenditures. Positive conversion rate results can come from your site's accessibility, brand's confidence, incoming traffic relevance, and several other essential variables. However, you can often find yourself stuck in a loophole when designing a step-by-step plan that ultimately produces beneficial results.
Measures to increase website conversion rates this time would take more than an enticing online presence. Although your website's existence plays a significant part, it should not only be your consideration. Your website must consider the latest design trends while optimizing user feedback to ensure that it is easy to lead up to a conversion rate.
How To Improve Your Website Conversion Rates
There is always a desire to draw and turn people into leads, sales, and consumers with your webpages. Optimizing digital platforms will go a long way towards your digital marketing efforts, which will remain imperative today and in the future. So, you must know how to improve your website to amplify conversion rates.
- Identify Your Website's Goal
Before heading off on any of your conversion rate optimization effort, it is crucial to set your website goals and expectations to calculate and maximize conversions. These targets may include some of the most specific behavior you want users to do on your site to increase your business's profit. Once you have established these objectives, you must also review your website guests' actions and reception to understand whether it is effective or not. Monitor your user activity so that you can alter your website optimization accordingly. It can also help you map out and plan for better conversions.
- Function of Your Website Design
Your website design's usability refers to customers' ability to search throughout your webpages without any glitches or friction. They should also be able to find what they want in a matter of few clicks. You have to note that your website's architecture should prioritize usability before determining the site's aesthetics.
When designing a user-friendly website, popular considerations include a primary navigation system and a clean interface that emphasizes white space for more comfortable viewing. It should also stretch formats that suit all various screens and devices, have short loading times, contain easy-to-read content even when scanning, and simple design features. If your website has complicated and challenging access to your products and other services are challenging to find, you will have low conversion rates. Most of your visitors will abandon your website and move on with your competitor.
- Improve Your Site Speed
If your pages take too long to launch, users will prefer to bounce back before interacting with your website. A 100-millisecond delay in your website's loading time will hurt the conversion rate by 7%, while a two-second delay in web page loading time raises bounce rates by 103%. 53% of mobile web users would leave a website that takes more than three seconds to load.
It will be hard to refine your online journey for more substantial conversions when you lose customers at stage one. Otherwise, you may lose potential clients even before the initial step if you know that the Google search algorithm penalizes slow-loading pages. So, always ensure that you improve your site speed. Slow-loading webpages can now be solved using Google PageSpeed Insight Tool. Using this software, you will find actionable tips to increase page speed around your web.
- Write Strong CTAs
Your call-to-action or CTA is a significant factor for your conversation rate efforts. Your CTAs could be about clicking on a deal, sharing social media profile, or subscribing to your email newsletter. Whatever it is, you need to use CTAs throughout your website and landing pages. It will help you ensure that your customers see you as an authority that is straightforward and readily available.
- Adopt Mobile-first
After Google moved to mobile-first indexing, mobile optimization has been more critical than ever. If your website is not designed for mobile devices, your Google rankings can be affected, minimizing conversions. Figures also show that mobile devices have already overtaken desktops in terms of searches.
However, before you start, it is essential to note that mobile and desktop experiences are different. You can use Google's Mobile-Friendly Test to see if your site is mobile-friendly. Through this tool, you can get guidance on how to boost the mobile efficiency of your web. Sample of these tips includes the need to increase your font on your mobile device, compact your images, or boost page speed.
Many users are engaging with the multimedia platforms on mobile devices. While the focus on mobile device experiences is not inherently new, mobile technology influences seem to be accelerating each year. A few years earlier, improving smartphone responsiveness was only at the top of the list for CRO specialists. Today, the emphasis is on maximizing the extension of mobile device use, including voice assistants, artificial and machine learning apps, augmented reality (AR), and local search experiences.
- Add Social Proof
It appears that nobody wishes to be the first one to use a product or service. So, you need to set their minds at ease by offering testimonials and feedback from your former clients. Social evidence, like testimonials and reviews, puts the customer at ease. Quality social proof buffers considerable uncertainty and provides some remarkable conversion impact. Testimonials, reviews, or even logos of your past clients can give improvement on your conversion rate.
Without a doubt, your popularity and web visibility affect your conversion rate. That is why you need to have social evidence on your blog. You can connect to your Yelp or some other directory page where clients have left ratings. In addition, you can also add feedback right on your online platform so that users do not have to go to a third-party site. However, you should take note that it should be clear that your clients have loved using your product or service. If this is not the case, the conversion rate will suffer.
- Deliver What You Promised
After reading your meta summary on Google or watching your search engine ad, your landing page can be accessed customers click on your site.
You've got to deliver on the promises made in that promotional copies. If a consumer sees your post in Google about providing a solution to any digital need and they only find a series of photos on your landing page, they would be disappointed. They will abandon your site and refrain from doing transactions with your again. If your landing page doesn't offer what the customer felt they were promised they would be having, they will not convert.
Working on improving your website should not only revolve around your brand or product offerings. You should always think about your customers and how they will respond to your website. With the growing competition online these days, it matters to have user-friendly webpages that can provide a positive experience to visitors and encourage them to convert.
Author: MARICAR MORGA
Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.