Essential elements you must have on your website

Essential elements you must have on your website

Today, the digital presence is a very important factor for any business. Surely you have ever heard the popular saying that if "it is not in Google it is because it does not exist". It really is not a simple saying, the Internet is part of our lives, and now it is practically normal to want to find any business or brand in the digital world.

For this reason, in addition to creating profiles on social networks, it is also important to think about creating an optimized website; that works as the heart of your online presence and is the base of all your digital marketing campaigns or strategies.

Features of a website

Creating a website is not a difficult task, however it requires planning and discipline to obtain a positive result. There is no use having a page if it is not updated or does not have the information that your audience needs to know. That is why you should always think about what your main objective is when creating your website, blog or virtual store.

An organized, instinctive website with the necessary information is enough to give your clients or readers what they are looking for. It is important that it has the visual identity of your brand and that it is easy to navigate for your clients or your public.

Websites come in all colors, sizes, and styles. They are designed and intended for different functionalities and types of businesses. We can find blogs on specific topics such as travel, photography, digital marketing or any other topic. There are also business web pages that may have catalogs of products or services, and finally, online stores, also known as e-commerces, that require a special type of website to be able to offer their products, accept payments, calculate shipping values ​​and more.

With this great world of possibilities on the creation of websites, what are the points that we must take into account when creating a site? This is the question that motivated us to write this post. Well, regardless of the type of site, there are some important characteristics that you must take into account to professionally create the website you imagine.

After deciding that you want to create your online presence, and before getting down to work, you must plan and know what the objective, the public and the style of our website will be.

In addition to having visual design characteristics, quality content, a friendly interface, mobile friendly, and usability on your website, there are some essential parts of a website so that visitors and readers have a clear idea of ​​the objective of your online presence. Surely, it has ever happened to you that you enter a website that seems very interesting but does not have the information you are looking for, such as who they are, from which country, or how to get in touch.

It is very important to know what are the features that your website will need, taking into account the objective and the audience you are targeting. Some sites opt for more images, others for more movement and contrasts. For this reason, in this post we want to introduce you to the key parts that every website must have so that readers find the information in an easy and simple way.


Let's start talking about home plate; This is the first page your readers land on. This is where the most important information is, and it functions as the center of your website. You want to make sure that no matter where your reader is on the website, they should easily find a link that always directs them to the home page.

This page should always have an easily accessible link so that your readers can return to the home page whenever they need to. The home should always be the easiest way, when your client or visitor wants to return to the main page. Although it may seem basic, many pages do not have a quick home link, making it more difficult to navigate the site.

The home does not necessarily have to say "home" or home page. Many websites place this link in the main logo of the page, so that no matter where they are on the website, they can always return to the beginning with a single click.

Page about us

The page about us will explain to your visitors who your company is, your experience, your collaborators or your story. It is very important for people who are learning about your website to know who you are, where you work and a bit of your experience in the market. For readers and the general public it is important to know the philosophy and principles of your company.

Another important point is to think strategically about the people who visit your website. It is very possible that if your company works with products or services aimed at other companies (b2b), it is much more important to have information of this type, perhaps investors or other entities interested in making alliances can enter.

You can also include information about your work team, your values, and the way you work. It is important that this page contains some images; They can be from your team, from your office or from the things that you like most about your business and that you think can captivate visitors to your website.

Contact information

Surely you have ever entered a web page that seemed very interesting to you; however, when it came to wanting to get in touch it was impossible because there was no space on the website for this information. Many websites choose not to post this information and instead provide an address or phone number, they create a form. With this form, the interested party can enter different information and leave a message about what they want or are looking for.

This can be an excellent option; If you take proper care of the messages, you respond to them promptly and you create a good relationship of attention with your audience. Otherwise, you will lose customers or readers who cannot communicate with you, and as a consequence, you will lose interest in your service.

It is recommended that in addition to a form, you have an email, telephone or chat, so that your readers can contact you immediately, and they do not need to wait for you to respond via email.

Search Engine

The search engine works on your website in the same way that Google works on the internet. It is a space within your site, which is generally represented by a magnifying glass and a field to write the topic you are looking for. Today, this search engine is one of the most important parts of a website, because on many occasions, people go directly to the search engine to write what they are looking for before exploring the entire website.

If you have a search engine on your website, make sure that it works correctly. There are search engines that instead of helping the reader, direct them to an external page, which could be your competitions.

Buttons that connect to social networks

Although the website is the center of your presence in the digital world, social networks are elements of great strategic importance, to get more people to reach your website and stay informed about your business. It is a very effective way to increase traffic between your website and your social networks.

We cannot doubt that today's world revolves around the content of social networks, followers and influencers. In the business world, social networks help to maintain the relationship with your customers or readers, so it is important that you have the icons of the social networks that you own on your page.

It is important that you keep in mind that each social network is designed for a different audience, and it depends a lot on your brand strategy, since it is useless to have profiles on all social networks if they are not feeding your customers with content.


If you have a web page where you offer products or services, the content must be a fundamental part of attracting new customers. The blog is an excellent tool for creating and grouping this content. Relevant topics for your public, such as advice and case studies, will help you to be a reference in your sector of work. Do not forget that having a blog is not enough. You must feed it with content, keep it updated and work with SEO strategies to position you in Google.