How to promote your website online at free of cost?
You have a website! Now what?
Though you can have great content, in fact, you need at least “good” content — but unless you know how to promote it, your site is a ghost town. Your website does not appear in any search engine. It's not in Google, Yahoo! or any other directory. All the effort put into setting it up will go to waste if nobody sees it. In fact, nobody will know it exists if you do not get out there and promote it.
There are a lot of services available that can help but they cost money. Social networking is a good way to promote your site but you do not have the time for that.
So, what can be done to help promote your website without spending a whole lot of time and money? Wanting for free, fast and easy?
Then, here are a few Free Ways for you to promote Your Website without spending a cent.
So, let's get started -
Search Engine Optimization is hands-down one of the most effective ways to get your website ranking on Google (and other search engines). Unlike SEM (search engine marketing), it’s totally free – the competition is open to everyone, based on the quality of the content you publish, the fluidity of the navigation you offer to your visitors, and the number of links you receive from the outside. Among other factors, good SEO is accomplished by setting certain keywords and phrases throughout your website and other techniques, like adding alt text to your images and optimizing your headings so that your website is more easily found by search engines. SEO requires some time and effort, but in order to make your life a little easier.
Your brand image is how people will recognize your company. Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention. Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options.
Guest blogging is a great all‐in‐one method to establish a presence within your niche, grow your backlink profile and make some connections in the industry–all of which are instrumental to promote your website in the long run.
A persona is marketing jargon for a profile of your target audience. And having one is crucial to your marketing plan. Before you start promoting your website, you’ve got to know who you’re actually promoting it to. What do they want? What problems do they have? How do you solve those problems? Remember that your personas don’t have to be the end all be all. The focus here is to define your initial target market that’s small enough you can effectively reach them but large enough to get some sales and feedback to polish what you’re offering.
Writing articles and blogs drive traffic to your website
Blogging is of great help when you want to connect with people and show them what you have to offer. Topics that people also search in search engines such as Google and Bing drive traffic to your website. Be consistent and write blogs on your website that relate to your customer demographic.
Write a news release and get it submitted through a PR service that, like the directories, provides free fundamental press release submittal services. These generally won't arrive at the main media outlets, most of whom use sites like PR Newswire or Business Wire, but the middle tier media outlet market can be accessed by PR services with cost-free options.
Free Search Engine
It is no secret, Google is the most popular search engine. From the novice to the expert; young and old; millions of people use Google to find what they are looking for. So getting your website indexed is very important. The best part, submitting to Google is free, fast and easy. However, before you submit you should search Google to find out if your website is already in Google’s index.
Yellow Pages Directory
Yellowpages.com has a free listing that will remain active for 12 months. This is a good place to promote your site – and it is free, fast and easy.
Your email signature
This is the easiest free of cost technique that is surprisingly most often overlooked. Every email you send ought to have a standard footer that describes you. It usually has a name, title or something captivating about you, and some way to connect with you. It should also have your website linked or whatever another page you may want to lead people to. You can use a text anchor link, or spell out the link beginning with HTTP, and will be visible in text-based webmail browsers also and a live hyperlink in most email programs. Emails get forwarded, copied, and otherwise shared. You don't know who is reading and clicking.
Register with valuable review sites
Register your business on review sites and websites that have high traffic. This will allow you to become part of a wide stream of businesses around the globe. People visit these sites to find businesses and places which suit the needs and services that they are looking for, while also providing an authoritative backlink to Google for you.
Collaboration and Partnerships
Look for bloggers who are in the same niche as you are and contact them for a cross-collaboration or partnership. Phalanx offers businesses the opportunity to POST + RESPOND to partnership requests. Collaboration is being partnered with other brands which allow them to cross-promote each other. One example of a successful partnership was the one between GoPro and Red Bull. Red Bull and GoPro joined forces on a multi-year global partnership which included product innovation and content production. Red Bull in exchange received equity in GoPro and GoPro became Red Bull's exclusive provider for technology imaging.
It is widely known in the online marketing world that posting regularly will increase your ranking. Google and associated search engines have become much smarter over the last few years and will boot or “punish” you in your ranking for content that is not valuable. Avoid this at all costs.
Create Focused Pages
Depending on what you’re goals are, creating focused pages can be an essential part of conversions. Focus pages are landing pages that target a very specific need, but they don’t have to be complex. They are simply pages that visitors can land on and take a specific action (buy your product, sign up for your service, etc.).
Answer Questions in Forums
People love using forums for tips and tricks. Answering other people’s queries on forum's like Warrior Forum will help you engage with them and begin a connection with potential clients. Once again this also proves to search engines that your brand is one that is engaging and worth pushing you up with your ranking.
Keep your branding consistent
The overall look of your website/products and branding is also an integral part of retaining customers. Imagine yourself visiting a website with unprofessional content. You’ll lose interest and leave so before you engage in driving traffic to your website, ensure your designs are sharp, your logo is memorable and your branding is consistent.
Using Social Media
If SEO is your giant battleship, social as your aircraft carrier. It’s easy to burn a lot of energy flying planes for no reason, but nothing gives you a tactical edge and far reach like your aircraft.
You started a business you know nothing about, you should know where your audience hangs out. The key is to realize that you don’t have to be 100% present on every single social network. Effective social media is about having direct interactions where you build relationships and learn more about your audience.
Stock photo from Andrey Suslov