Mar 11, 2022
How to Use Google Ads Keyword Planner, According to 5 Specialists
The debate about the effectiveness of Google Ads is a popular one. Since a combination of strategic search terms and Google Ads is the essence of any successful ad campaign, it is essential to understand how to use Google Ads.
Due to its overwhelming presence in the digital world, Google has become a staple in tracking and discovering new data, and it has been used as a source of instant answers from many from the early days. But how does it work? Let's see how Google Ads uses keywords to generate leads.
Generate keyword ideas
The first step to using Google Ads is generating keyword ideas. If you do not have keywords yet, you will need to research what keywords are being used in your industry and research related keywords people use when searching for information. This is one of the most important steps for Google Ads management.
When brainstorming keyword ideas, consider the following:
- What words or phrases are people commonly misspell?
- Are there any specific words or phrases that advertisers seem to be targeting more than usual?
- What advertisers are using keyword ideas in different ads of the same keyword?
- What keywords get bid on more than usual?
- Are there any new or emerging search terms that people started to use after a certain date, and do they have high volume searches per month (i.e., monthly searches)?
These could be great keyword ideas for your ad campaigns! The best way to find these keywords is through an aggregator like Google Trends or keyword research tools.
Choose the keywords you want to advertise against. From your list of ideas, decide on the keywords that best-fit ads and Ads account creation.
When choosing keywords, think about these four things:
- How often is this keyword searched?
- What are people searching when they search for this keyword?
- Are there any new searches started after a certain date?
- Do advertisers bid more than usual on this keyword?
Once you've decided on keywords, search ads account creation page to get started.
Choose an ad format and bid strategy. When creating the ads account, choose your ad type (Google text only or Google text with links) and the bid strategy tool that best fits your business goals. Also, make sure you have a good understanding of which keywords will be used in each of these formats so that they can match up to the right audience and keywords.
Look at the search volume.
The keyword planner will show you the search volume for the keyword you are searching for. You can then decide if it is a keyword that is worth targeting in your ads. Google keyword planner searches volume
Analytics data on top of search volume data is a good way to get ideas for keywords, but you will also need other information about the market trends that may affect your business.
For example, if there are new ads started after a certain date (i.e., search term "new google ad campaigns"), it would be really helpful to have analytics data from Google Analytics so that you can find out what keywords are being searched after a certain date and use that keyword research data to target ads.
Analyze search intent
If the keyword planner results show ads started after a certain date, it would be great to get search volume data from Google Analytics to be able to see the search volume of keywords started after a certain date and use that keyword research data to target ads.
A Google keyword planner search volume graph can show you how searches have changed over time, and new searches started after a specific date. It is important for advertisers who want more keywords worth targeting in their ads, especially if they are creating new ads accounts or having a bid strategy tool update before starting ad campaigns.
In addition, it will give them some idea of what queries users would search when searching with related keywords. The google keyword planner shows search volumes by country, keywords, and ads started to date, ad group, and keyword search volume.
The google keyword planner tool is a great way to get new ideas for keywords that advertisers can target by creating new ads to account or a bid strategy tool before starting ad campaigns.
Create Ad Groups based on Keyword Research Data and Search Intent of the Targeting Customers If an advertiser wants to see results of keyword research data in their website analytics tools they are using so they can create new ad groups based on searches started after specific dates they can get more ideas of related queries.
Plan search engine ads
Advertisers who are planning search engine ads need to get keyword research data for their keywords, and the searches start after a specific date. These advertisers can use the google keyword planner tool, google site: yield keyword planner, or bid strategy tool before searching for keywords in AdWords account that will target these related queries.
Advertisers looking to improve the performance of their ad have new ideas of keywords worth targeting based on the keyword research results from Google AdWords Keyword Planner Tool.
Before starting an advertising campaign, they can search "google AdWords Keyword Planner" with a list of search terms related to the keywords of the ads they are planning to run.
A keyword research tool is a great way to get new ideas for keywords that advertisers can target by creating new ads to account or a bid strategy tool before starting ad campaigns.
Advertisers who do not use Google AdWords search volume graph and keyword planner tool as their keyword research tools can search "keyword planner" with searches started after specific date list those categories related queries from google site: yield keyword planner results page.
Another option would be to search the advertiser's top-level domain name (i.e., "craigs list SEO") on the google keyword planner results page to get ideas of keyword-related searches started in the last seven days.
A new search volume graph is available for google AdWords advertisers who used keyword research tools as their key phrase research tool before creating ads account or bid strategy tool.
This new google AdWords search volume graph is a great way to get ideas of keywords worth targeting based on keyword planner data and top-level domain name search volume results from the google keyword planner search page.
The new search volume graph is: google AdWords Search Volume Graph for relevant keywords started after a specific date list the top-level domain name of searches started in the last seven days.
Discover competitor keywords
One of the first things advertisers should do when planning their ad campaigns is to research their competitors. By understanding what keywords and ads they're up against, advertisers can create ads that are more likely to be successful.
Advertisers can use the keyword planner tool or search results page of google.com to get started. This will show them the top keywords being targeted by their rivals and the bid amounts and click-through rates (CTRs) for each of those terms.
Advertisers can get started by searching the google keyword planner results page for keywords they believe will be of interest to their target audience or the top-level domain name search volume of ads started from google keyword planner.
While there are many ways to use Google AdWords, our blog post has outlined 5 different strategies that you can try out today. The most important thing is to start with a strategy that works for you and then experiment with other options until you find the one that works best for your situation. If you have any questions or need help getting started, please let us know in the comments below.