Thu Aug 09 2018

Most interesting facts about Instagram

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Most interesting facts about Instagram

Instagram has become one of the largest social networks in the world. This creative medium allows us to share our best moments of the day with our friends or follow the latest trends in whatever feed we desire. With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. That’s why we decided to compile some of the most interesting Instagram facts with all the buzz going on, including memorable fun facts also.

So, let's see the interesting facts -

  • Instagram was founded in October 2010 exclusively on iOS and created by Kevin Systrom and Mike Krieger.

  • The first ever photo was posted by Kevin Systrom (@kevin).

  • 55 percent of Instagram users make $50,000/year or more. To get more exact, 23 percent make $75,000 or more.

  • Instagram has about 500 million active daily users.... and counting. It has 800 million active monthly users.

  • Most Instagram users are between 18-29 years old.

  • Instagram brought in $1.3 billion in global mobile ad revenue in 2017.

  • 60% of the top brands on Instagram use the same filter for every post.

  • Six in ten online adults have Instagram accounts.

  • Instagram was sold for $1 billion on 9 April 2012. The network was bought by Facebook.

  • Female internet users are more likely to use Instagram than men.

  • Almost all US fashion brands use Instagram.

  • The Majority of American Users Check Instagram at Least Once a Day.

  • Times Square Is the Most Popular Place on Instagram.

  • Selena Gomez Is the Most Followed Person on Instagram with 124 million.

  • There are 16,600,000 Google searches for "Instagram" per month.

  • 94 million photos and videos are shared on Instagram per day.

  • Instagram usage has doubled in the last two years.

  • The best time to post on Instagram for the most engagement is at 5 PM on Wednesdays.

  • Instagram has 2 million monthly active advertisers up from 1 million in March of 2017.

  • 300 million users use the “stories” feature daily.

  • Instagram posts with at least one hashtag average 12.6% more engagement than those without.

  • Pizza is the most widely Instagrammed food.

  • The most popular hashtags in general are #instagood #love #photooftheday #cute #tbt #beautiful #selfie #me #tagsforlikes #followme #fashion #summer #likes4likes #happy #art #fun #friends #smile #girl #repost #instadaily.

  • Instagram videos get 2 times the engagement of photos than any other social media platform.

  • Instagram introduced advertising for select brands in October 2013 but didn’t open up advertising for all until September 2015.

  • Over 60% of users log in daily, making it the second most engaged network after Facebook.

  • Instagram clocks up 3.5 billion likes every day.

  • When Instagram introduced videos, more than 5 million were shared in 24 hours.


Ten percent of all photos ever taken were snapped in the last twelve months. It seems our appetite for photography shows no signs of slowing down. These Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience. You can share your comments in the comment section. Thank you!

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