Jun 11, 2018
Single page website and its benefits for business
Single page websites are becoming more effective for businesses where every moment counts in the digital world. More and more organisations are opting for single-page websites. Within few years single page websites are becoming very popular and are so much helpful for businesses. So why are they suddenly becoming more popular? How are they more effective?
In this article, we are going to find out the reasons for this change in the web design history. So, Let's start it -
One-page websites are the perfect way to present simple content and create clean, effective landing pages. A recent observation over the internet shows that people prefer to stay and scroll across the same page hardly for 15 seconds. People expect to find the result sooner. Even you don’t want that your website visitor spends those precious few attention-grabbing seconds battling an interface that is ill-suited to your content. So, a concise, focused single-page website can set you apart from the crowd and boost conversions. Single page sites are very responsive and display equally well on all types of devices.
Advantages of Single page Websites
Information at a glance
By far the biggest advantage is that it puts everything the customer needs in one place at their fingertips. A typical one-page website has your email address, phone number, a map, a contact form, some information about the company, and some information on your product or service. All in one place. The customer doesn’t want to waste their time trying to find this information out, and with a single page design, they don’t need to because everything they need is on the first and only page.
One of the most important website features for mobile users is load speed. Since the inbound links are linked to a single page the PR of the site automatically goes up, more and more internet users prefer a single page website than a normal one.
Mobile web browsing now accounts for over half of all traffic, so ignoring smartphone users with the desktop-optimized design is no longer an option. Clicks are old news, and scrolling is king. Touch screens are training users to become accustomed to scrolling as a primary means of navigation more than ever before, so arranging your content on a single, long page provides a second-nature browsing experience that is equally suited to both mobile and desktop users.
With their straightforward structure, single page websites are particularly well suited to linear, narrative-like experiences. This continuous form of navigating content guides users through a clear beginning, middle, and end, making them more likely to follow through on a call-to-action than if they had to interrupt their browsing to click links.
Borrowed from the term for the content on the top half of a folded newspaper, the “fold” in web design refers to the content that can be viewed without scrolling. Although it is still considered best practice to position important headlines and calls-to-action above the fold, users will spend, on average, over 65% of their browsing time below it. When combined with the scrolling-based nature of single-page sites, this means users will spend more time engaging with your content and less time navigating.
When you have a single page website you are forced to concentrate on your content more. You can’t shove every little idea you think of onto the site and this forced economy will work in your favour. Your customers aren’t looking for essays. your customers only want to know that who you are and what can you do for them.
Higher conversion rates
Single page versions of websites have been found to have as much as 37.5% higher signup rates compared to their multi-page counterparts, some studies have found. The reduced user tension in navigating a smaller, more direct website pays off.
It’s viscerally and emotionally satisfying
It won’t improve your search engine ranking to have only a single page on your site, but it will certainly simplify the task of optimizing the site. This simplicity might make it attractive.
Makes iteration easier, faster and more effective
Not only does a pageless design convert better by default, but making changes based on analytics and user feedback is easier, faster and more effective. It’s easier and faster because there’s only one page to deal with. Instead of trying to weave a good user experience across multiple pages you’ve already crafted a concise and powerful one-page story.
When it comes to a scarcity of content, parallax websites are great. You do not have to create 10-15 pages that contain less than four sentences each. One page with a description for each of the product is sufficient. This contributes to enhancing the readability of the content allowing users to scroll across the topics that matter to them.
When you are designing a single page website, you have the freedom to include any number of images as you wish. You are usually asked not to include a lot of images as this can harm the appearance of your site and also it might increase the site loading speed.
Fluidity in design
When it comes to designing multiple pages, as we have already discussed designers find nothing new to think out of the box. But when designers create parallax websites, they do not have to think of embedding in unique styles for each of their pages. And, also, visitors do not have to worry about what are the kind of pages that they will come across as they move forward. So, you can maintain consistency in your design throughout the website.
One page sites tend to be smaller which saves you web space and bandwidth which could very well reduce your hosting costs. A single page design is often cheaper to buy than a larger site as the designer does not need to be concerned with large volumes of content or page-specific requirements that are common with larger sites.
While there are lots of benefits to using this simple, visual, and text-light design, this doesn’t mean that a one-page website is always the right choice, though. A perfect example is Parallax Scrolling - an often-used pageless layout. It emphasizes flat design and responsivity of background images. However, its use is limited to certain templates because of technical aspects of its programming. Before you implement a one-page website, decide whether or not it is right for your business and your unique marketing goals. If above attributes are sounds like your business, then you will most likely benefit from a single page or pageless web design.