Surefire Ways To Maximize Your Trade Show ROI

Almost everything you get involved in should be about optimizing returns as a business. Your time, effort, and marketing should all be an investment. The same applies to any trade show event you attend.

Trade shows are an opportunity for brands to meet other businesses and customers to create more awareness about their products, services, or new features/development. It's a way to expand your reach.

But how do you ensure you make the most of this opportunity?

Here are practical ways to maximize your trade show.

1. Use emails

Trade shows often publicize the names of their attendees before the event. Will company partners and vendors be attending?

Find out which of them may be interested in your business and reach out through emails.

Let them know you'd appreciate it if they could stop by your booth. If some are your existing customers, all the better! Your sales and marketing team should be ready to give them a pleasant experience and build a strong relationship.

After the event, send follow-up emails to nurture your leads.

2. Market the event before the date

Leverage your website and social media channels to publicize the show before the due date. Write a blog post explaining what first-timer attendees can expect during a trade show. Furthermore, let your readers know you'd be there and what booth they will find you in.

Importantly, draft a white paper explaining your product or new product feature.

3. Use eye-catching materials in your booth

When sending emails to customers and prospects, you want to ensure they know exactly what location to meet you during the event. You can grab attention by using vibrant trade show displays in your booth. You may customize the display with your company name and logo for easy identification.

Such eye-catching materials can also compel other attendees to come over out of curiosity to know what your business is about.

4. Video record your show

If someone from your company would be speaking during the trade show, ensure you videotape it. This is even more paramount if you get to discuss with a notable personality in your industry.

After the event, post the videos on your social media pages and YouTube to further broaden your reach.

5. Minimize paper clutter in your booth

Resist the urge to print thousands of handbills to give to whoever walks past your booth. Many people don't like such paper documents and will hurl them into a trash can the first chance they get.

Instead, get interested prospects' business cards so you can reach out post-show. Such prospects may be notable business people, investors, and vendors in your industry.

6. Get your best team

It's wise to carefully select your team members who will stand at the booth during the show as they will be your company's face. It would be best to have a friendly PR expert who can interact with the press, a salesperson to explain products to attendees, and any other person you would need.

Wrapping Up

A trade show is an opportunity to build relationships with relevant personalities in your industry. Vendors, investors, and other businesses just like you will be there. So it's crucial to create a good first impression with your booth and the conversations you have with each individual that comes along.