Tue Oct 04 2022
5 Tips For Creating The Best Product Videos in 2022
Product videos can be a great way to help people learn about your product. By creating videos that are interesting and engaging, you can help people learn about your product in a way that they will remember.
To create the best product videos, start with a clear goal. Why are you making this video? What purpose will it serve? What will your audience get out of it? These are the main areas that you need to keep in mind when coming up with product video ideas.
But, don't just dive right in and create the first idea that pops into your head. Take the time to plan out your video before you even start filming. Here are a few tips to help you get started.
1. Use storytelling aspects
Storytelling can be an incredibly powerful tool for creating engaging product videos. By using a narrative, users are more likely to connect with the video and remember it longer. This is especially important when creating videos that are intended to be SHARED, as users will be more likely to share a video that they find engaging.
Product videos tell a story. They are the gateway to understanding your product and can be the difference between someone buying it and not. Storytelling is all about creating an emotional connection with your viewers. Take your time and plan out the entire video beforehand. That’s the only way to ensure that the message you’re trying to get across gets through.
2. Keep the video relatively short
Videos should be short, concise, and to the point for two reasons: First, viewers are inundated with video content on a daily basis. Second, product videos should be stand-alone pieces, not a part of a larger video series. The best product videos would stand out from the crowd, and these usually aren’t videos that last for 5 minutes or more.
They should teach the user what the product does and how to use it, not drone on and on about the product’s features. They should be one or two minutes long, and they should be able to convey the most important information within that time.
Think about where you are going to be uploading or advertising this video. Most social media channels are built for shorter-form content. For example, YouTube ads are typically between 30 seconds and 2 minutes long. Anything longer than that is likely going to be skipped and all that work put into the video will be wasted. This is also why it’s essential that you know which platforms you’re going to advertise on beforehand so that you can preplan the correct video length.
3. Teasers aren’t always the best approach
If you’re launching a brand new product, it may seem appealing to create teaser videos to “hype up” your potential customers and get them guessing about what the product would be. But, unless you’re a very well-reputed brand with a solid customer base, these are probably not the types of product videos you want to be creating.
Your aim with a product video is to provide information and notify users about the upcoming product. Adding an air of mystery just before launch is simply a gimmick, and users won’t fall for it unless they are invested in a brand. So, put the idea of teasers out of your head, and instead focus on how to divulge all the necessary information in the video and drive your message home.
4. Do your audience research beforehand
While some people may argue that product videos can be created without any audience research, the truth is that this type of video can have a much greater impact if it is created with the help of an interested and engaged target audience.
Therefore, it is important to understand who these people are and what interests them. Product videos can be very successful if they are created with the help of a targeted audience, but this process cannot be accomplished without first understanding who these people are.
Your video’s content should be geared towards building an emotional connection with your target audience. The content should resonate with them and entice them into action. It’s impossible to create a video that appeals to everyone in the world, but it’s a much easier job to satisfy a smaller portion of it.
5. Use interesting visual elements
Don’t be afraid of trying out something new with your video. Most types of product videos have become so commonplace that users have likely gotten tired of watching the same videos over and over again. You can make your video stand out more simply by incorporating unique stylistic choices in the video.
For example, you can use a stop-motion camera to capture footage and include it in certain sections of the video. Or you could include screencasts showing how the product works in real-time. You can download a snipping tool for Mac, take the necessary shots and incorporate them into the video.
A well-produced product video can give your brand a much-needed boost. But, don’t feel let down if your first video doesn’t go viral. The best product videos are formed through trial and error, so you are bound to make mistakes early on. Just make sure you learn what went wrong and incorporate it into your next attempt!