A distributed denial-of-service (DDoS) attack is a malicious attempt to bring down networks, web-based applications, or services by overwhelming these resources with too much data or impairing them in some other way. Although DDoS attacks have existed for years, these threats have evolved to become much more complex, yet easier to launch than ever before. For an unsuspecting enterprise, the consequences of a successful DDoS attack can be devastating, from millions of dollars in lost revenue to damage of a company's once great brand.
Impacts of DDoS Attacks on Your Website -
1. Website Down - A DDoS attack occurs when a website is intentionally flooded with an extremely high volume of electronic traffic. This flood of traffic simply crowds out legitimate customers trying to use the website. While these attacks can significantly slow down website even temporarily disable.
2. Revenue losses - These attacks against websites can cost businesses as much as $6,500 per hour in recovering from them. Companies hit by a DDoS attack have to hire professionals to respond to the issue, invest in a solution to prevent any future attacks, and deal with lost productivity and revenue due to the downtime on the website.
3. Kill Your SEO Ranking - One potentially negative consequence from DDoS attacks that often gets overlooked is the affect it could have on search engine rankings. We already know that if your website isn't accessible, it can hurt your search rankings. After all, Google wants to provide its users with quality results and websites that actually work. So, when your site is down from a DDoS attack and Google sees that it's "uncrawlable" it's fair to be concerned that your rankings may take a hit. Unfortunately, some unscrupulous black hat SEOs reportedly have already started resorting to using DDoS attacks against competitors as a tactic to take out their websites and bring down their rankings. It's an incredibly dirty way to run a business, but in the eyes of these few black hat SEOs, desperate times call for desperate measures.
4. Reputation Damage - Your brand suffers if customers can't access your site or become casualties of a data breach.
5. Theft - Attacks are becoming more advanced and now include stolen funds, customer data, and intellectual property.
Despite these pernicious threats, many firms still fail to implement a proper protection strategy. Or continue to use an "on premise" approach that no longer works in today's ever-changing cyber environment. The best way to protect your critical network infrastructure is to see these threats before they affect your organization, or at least possess the ability to quickly respond to them.