Why every business need a website in 2018?
If you have a business and don’t have a website, you are losing a great opportunity for your business. Because a website itself can be used to accomplish many different marketing strategies to help your business grow. One of the top business merchant Bill Gates said - "If your business is not on the Internet, then your business will be out of business." So, let's get to know more about a business website and its benefits.
First of all, let’s find out what is a website?
A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. Notable examples are wikipedia.org, google.com, amazon.com etc. A website may be accessible via a public network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site. Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc.
And E-commerce site is the place where you can buy or sell products online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Advantages of a business website
Having a business website will attract customers
81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market. Your website can be available 24/7/365 even if you’re not. A website acts as your always-on business advocate during and outside of office hours. Websites help you to convert more of your existing referrals because most people still do their own research and stack you against your competitors.
Just like any type of encounter you could make outside, the impression can be definitely crucial to the remainder of the relationship. When a prospective client comes across your business, you have around 15 secs to excite and also persuade him of finding out more concerning you.
The website provides a big market around the world
Your local market range becomes wider, you will be in front of potential clients that weren’t in touch with your brand before. No matter if you sell products or services. If you decide to have an eCommerce store that you can sell right on the spot and the store is up at any time. You can now reach a bigger market. It also means that your business can now offer products and services globally. In today's world, there are almost no limits. You can reach markets and clients that you wouldn’t imagine before. This is the reason you and your company needs a website.
Most people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well-designed introduction to your business. A website can help to showcase your expertise and takes your business at a better position. A website can be your number one tool for standing out in a crowd.
It’s cheap and easy
You don’t need to be a tech at the high level to get a website. Many web development companies have very simple signup processes which make the process quick and pain-free for you. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of getting a business website will pay a dividend by bringing new customers and building your brand. It’s a legitimate business expense and a tax write off.
Having a website will save the time
Whether you’re trading emails, taking calls, or sending out proposals, communicating with potential customers takes time. But your website can save that time by providing answers to common customer questions and inquiries. You can spend your time doing more valuable things.
Sitting in the comfort of own and shopping for the products that are looking for is awesome experience obviously. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
Maintain position and controls of the brand
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for. Many business owners have been reviewed online, sometimes unknowingly and/or negatively. 82% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.
Saves money in the long-term
As a business owner especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and your skill level, once it’s up and running, a professional website is worth the initial investment, especially if built using WordPress, which enables you to add and change your own content regularly, saving you money in updates. Even if your skill levels are slim to none and you need to continually pay your website designer/developer to maintain and update your website for you, the upkeep costs are still lower than ongoing traditional marketing, and the investment is certainly worth the number of potential customers that will find your business online each year. Saving money is definitely a great reason why your business needs a professional website.
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.
Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.
A website is more environmentally friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. Having Search Engine Operator is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
A customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.
Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.
So, What does a business really need in a website?
A Domain Name
Domain names are purchased from domain name registration services (Like GoDaddy, NameCheap, or Hover) for $10-60 per year. Your domain name is the address that users will type in to reach your website.
You need your website built! Usually, you’ll want it built on a Content Management System - a platform that will enable you to make small updates to your site’s content whenever you want to do so. This stage will usually be the most expensive step, but it is a one-time cost paid to a web developer.
Hosting is paid per year or per month, and is the “home” of your website - it’s the server space on which your website’s files reside. Most simple sites are very easy to host but do not underestimate the value of quality hosting services - guarantees for your website’s uptime, and the level of service and support provided when things go wrong are very important.
If you are still wondering why businesses need a website, we hope you have gotten enough reasons to get your business online. But it’s not enough to have a website if that website is not professional or it doesn’t have a good design. Your website should reflect your brand and should be a reflection of your values. The website should be designed for the needs of your ideal customers. But that said, it’s not just about your pages, you should also care about your posts. They should bring your brand closer to your potential customers.
Hope, you can find enough reasons to develop a website for your business through our article, and we also help create a website for business. If you need one for your business please fill free to contact us. Thank you!