Fri Sep 16 2022

Best way to improve your website rank in search engine

Best way to improve your website rank in search engine

Do you want to increase SEO rank of your website? or Trying to find out how to get on Google search results pages? Then don't worry about that. In this article, we are going to explain how you can improve your website rank through search engine optimization (SEO). Before that, let's take a look at the concept of SEO.

So, what is SEO?

SEO is the process in which the traffic to your website will improve from search engines such as Google, Bing, DuckDuckGo etc. via organic or algorithmic search results in search engines. Improving your website's ranking in search engines is a crucial aspect of online marketing. A higher ranking means more visibility, more traffic, and ultimately more revenue. Here are some of the best ways to improve your website's ranking in search engines:

Conduct Keyword Research

Before you start optimizing your website, it's important to conduct keyword research to determine what keywords and phrases your target audience is searching for. Use tools like Google Keyword Planner or SEMrush to identify the keywords that are most relevant to your business.

Relevant Page Titles

The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 - 60 characters in their title tags, therefore it's important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.

Descriptive ALT Tags

Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.


A sitemap - a page specifically listing and creating links to all the other major pages on your site - allows for search spiders to locate pages quickly, and with more relevance to the search in question. Therefore every page is easier to find for both the spiders and users alike and can be reached with significantly fewer clicks.

Optimize Website's Structure

Ensure that your website has a clear and logical structure, with a hierarchy of pages that makes sense to both users and search engines. Use descriptive and keyword-rich URLs, and make sure that your website is easy to navigate.

Optimize Website's Content

Create high-quality content that is relevant to your target audience and contains the keywords that you've identified through your research. Make sure that your content is well-written, easy to read, and engaging. Use heading tags (H1, H2, etc.) to structure your content, and include images and other media to enhance the user experience.

Optimize for Mobile

With more and more users accessing the internet from mobile devices, it's important to ensure that your website is optimized for mobile. Use a responsive design that adapts to different screen sizes, and make sure that your website loads quickly on mobile devices.

Use Google as a Bellwether

Google is the standard for SEO and that won’t change anytime soon. Be sure to keep on top of any updates they come out with. Mobile-first content. Now that searching has moved to be primarily mobile-focused, content that shows on your mobile will take precedence in search engine crawling and ranking.

Page and Site Speed

People searching the web prefer fast websites - this is a fact. In fact, 88% of users expect websites to load in 3 seconds or less. If they don't, they're likely to click the back button and return to the search engine results, which is what is referred to as a "bounce." Your website's bounce rate can actually influence the way your website is ranked. If Google sees that your site has a high bounce rate because users are tired of waiting for it to load, they may rank you lower than other similar websites. They want their users to have a good experience, and slow sites are not part of that experience.

Switch to HTTP/2

One of Google’s largest points of emphasis is page speed. An understanding of how networking impacts page speed is a must to be effective in search engine optimization. HTTP/2 is a large departure from HTTP/1.1. This will make a dramatic contribution to page speed.

Build High-Quality Backlinks

Backlinks are one of the most important factors in search engine ranking. A backlink is a link from another website to your website. The more high-quality backlinks you have, the more authoritative your website will appear to search engines. Focus on building high-quality backlinks from relevant and authoritative websites.

Don't Use Flash

Many small businesses like to run their sites using Flash as it is easy to launch and is fairly cheap. However, Google always ranks Flash sites lower than sites running on alternative platforms - partially because you cannot link to an individual page. Changing a Flash-based site to WordPress will hugely increase your search engine rankings.

Optimize Your Images

Pictures and other images are great for your website. But you need to make sure they are optimized properly if you want these images to improve your SEO ranking. Huge images can slow your page loading time, which, hurts your ranking. Resize or compress your images to optimize them. You can also use images in .webp format, which will improve your website performance and ranking.

Update Content Regularly

I’m sure this is something you would be doing regularly anyway - but even so, it's an absolute must! Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Make sure to keep it fresh.

Clarify Your Intent

SEO is no longer about choosing certain keywords but is about clarifying intent. Brands need to ensure that their online content is based on intent and what users want to find when they search for your brand. Cross-channel marketing will become more important as well and will affect the SEO viability of a company’s pages.

URL Structure

A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs short (which also enhances the user experience), keeping them relevant to the page’s topic and keywords, and by ensuring the URLs help categories the site pages.

Fix any Broken Links

If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking. But it can still happen. Broken links can crush your SEO ranking. Plus, it doesn’t look good when a link you provide to your visitors brings them to an invalid website. Well, if a link goes dead on another website, you can notify the webmaster of that page and ask them to replace the dead link with a link to your website instead. You’re doing them a favor by letting them know about a problem with their site, so they might be willing to do you a favor in return. This will drive more traffic to your website. Outbound links from other websites to your page will help improve your SEO ranking.

Outbound Links

To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through.

Use Social Media

Social media can be a powerful tool for improving your website's ranking. The number of Facebook shares, Tweets, Pinterest pins and other social media mentions can influence SEO rank. Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also  increase its visibility and attract more backlinks.

Monitor Website's Performance

Use tools like Google Analytics to monitor your website's performance and identify areas where you can improve. Track your website's traffic, bounce rate, and conversion rate, and make adjustments to your optimization strategy as needed.

Improving your website's ranking in search engines takes time and effort, but it's worth it in the long run. By following these best practices, you can help ensure that your website ranks well in search engines and attracts more traffic and customers to your business.

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