Graphic design is an ever-growing field, and the demand for specialized and skilled designers is on the rise. Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions.
The term "graphic design" first appeared in print in the 1922 essay "New Kind of Printing Calls for New Design" by William Addison Dwiggins, an American book designer in the early 20th century.
The graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There are several types of graphic design, each with their own area of specialization. Each type of graphic design requires a specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.
So, here are the types of graphic design.
Visual identity design
A brand identity is how the organization communicates its personality, tone, and essence, as well as memories, emotions, and experiences. Visual identity graphic design is exactly that. The visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes, and colors. Designers that specialize in visual graphic design collaborate with brands to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality.
A user interface (UI) is how a user interacts with a device or application. The UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience. UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.
Publications are long-form pieces that communicate with an audience through public distribution. Thinks such as books, newspapers, magazines, and catalogs. There’s recently been a significant rise in digital publishing. Specialized graphic designers in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics, and illustrations.
Marketing & advertising design
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. People will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. Designers can specialize in a specific type of media or create a broad assortment of collateral for print, digital, and beyond.
Most products require some form of packaging to protect and prepare them for storage, distribution, and sales. Packaging designers create concepts, develop mockups and create the print-ready files for a product. It makes an extremely valuable marketing tool for product and brand also. Every box, bottle, and bag, every can, container, or canister is a chance to tell the story of a brand. This requires expert knowledge. They must be flexible to meet the demands of clients, marketers, and manufacturers and be aware of current trends.
Art and illustration
Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations. Graphic artists use any combination of media and techniques to create their work as they collaborate with writers, editors, managers, marketers and art directors across all graphic design types.
Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape, and industrial design. Designers collaborate with people in any number of these fields to plan and implement their designs.
There’s never been a better time to work in the creative industries, with countless career options open to those with artistic flair. Just you need a roadmap that will take you from complete beginner, to employable, to running your own business. So, when the time comes to choose a career, you’ve decided that a job in graphic design is not only going to ensure a steady paycheck but also allow you to combine your gift for creativity with your computer skills. Graphic design professionals work in the commercial art industry, specifically, in advertising, marketing, and identity branding. Understanding design theory, mastering specific commercial art skills and learning industry standards set the professional designer apart from the amateur.
So, how to become a Graphics designer?
Learn basic skills
Before approaching the commercial side of art, you need a basic ability to illustrate your ideas on paper. Many graphic designers begin every project with a series of “thumbnails” - small sketches that illustrate basic layouts and concepts - before turning their top selections into “roughs”. They show these rough sketches to other professionals at their firm, including art directors, creative directors, and account managers, and to clients. To express your ideas concisely, you need basic drawing abilities and a practiced clarity in your sketching that allows you to express your point of view.
Learn graphic design theories
Graphic design is not simply slapping a fun font and a few images into a design. Instead, good design and strong layouts can be approached in a scientific manner. You must put a lot of effort into determining the correct imagery, layout, spacing, visual structure and appropriate typography, and an appealing design. Graphic designers must consider the white space around the design elements in the layout – clients don’t like paying for empty space! Designers must know how color and imagery impact individuals and how to manipulate them effectively to direct users (and buyers) where you want them to look.
Learn user experience
A good graphic designer has to understand both the client’s brand and the brand audience to create materials that are appealing.
Learn website design
Understanding best practices for content, structure, layout and visual aids helps increase engagement time, click-through rates and visitor retention. You also need to know how to ensure quick page loading times, optimize designs for mobile and the responsive elements that personalize all aspects of the user experience.
Master in the Software
Computer design skills are vital in creating professional layouts. To become proficient, the designer needs a high degree of skill in the industry’s standard software programs, usually acquired through long hours of practice. You need to get comfortable with the software to create designs quickly and up to industry standards. Whether you are preparing images for website use or laying out a brochure for the printer, a graphic designer must know the right size, format, and dimensions for every different kind of project a client may need.
Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.
Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a certain message on behalf of their clients.
Graphic designers often work on multiple projects at the same time, each with a different deadline.
The Future Of Graphic Design
The future of graphic design is going to be elevated to new heights by being fused with augmented reality and eventually, 3D printing. Augmented reality and virtual reality experiences allow people to get inside the experience whether it’s for recreational, educational or occupational purposes. Designers will be in charge of creating those worlds for people to join. By the same token, augmented reality will also allow designers to unchain themselves from their desks and design on the go or incorporate more real-world elements. 3D printing will force designers to stay updated on industry trends and move faster. As this technology becomes available to the masses, the need for quality designs will be greater, but people will expect them faster. Virtual reality will be fully functional via contact lens or brain implants and will require a new type of interactive-meets-motion graphics-meets-filmmaking approach to graphic design.
Technology will play a bigger role than ever in the way that we communicate through design. We are living through a time where the paradigm shifts so often in the way we approach content creation that the overall effect is now the new norm.
The demand for graphic designers is increasing, which is why many people who are employed in this profession are working with creative staffing agencies. Graphic designers who are winning all of the high-quality positions are often demonstrating on their resume that they have experience with the key trends in the industry. As a result, it’s important for designers, whether they are relatively new to the industry or an older pro, to showcase valuable skills.
Stock photo from VectorKnight