8 Ways Tech Will Transform Lead Generation

The rapid evolution of tech has influenced many facets of business today, from payment systems, improved customer service, mobile working and telecommunication, and even lead generation.

Lead generation is an essential aspect of every business. It is tied to a business’s profit as it involves converting prospects into paying customers.

Integrating tech into your lead generation strategy can help you save time and increase your chances of reeling in more leads for your business.

Here are 8 common ways tech will change lead generation.

1. Cover a wider area

Lead generation isn't easy. It takes a lot of time and a great deal of effort and resources to find, contact and engage leads. This complicated process makes it easy to miss promising opportunities in the mix.

AI can make this complicated process easy as a hot knife cutting through butter. Its tools can engage prospects in natural conversations. It can also reach out to many potential leads without feeling overwhelmed or bored as an average human would. This is why 61% of survey respondents cite improved lead generation as the primary reason they are throwing their money at AI.

2. Helping leads "see"

Did you know that many customers love using augmented reality (AR) devices in their day-to-day activities (including work), making it a great lead generation too?

For example, some organizations, like furniture-making giants, IKEA, use AR tech in digital marketing campaigns. It helps prospects experience the company's array of products visually, right from the comfort of their homes.

3. Messaging Automation

Marketers have brilliant ideas regarding lead generation and marketing as a whole. However, budget constraints usually limit them from bringing those ideas to fruition. In fact, about 37% of marketers complain that this issue stops them from carrying out an efficient marketing automation strategy, which is sad as automation can be a game changer when sending marketing messages.

Fortunately, AI can help. It can analyze potential lead details to create the best tone and wordings to produce positive results. But, of course, there is always an alternative for the no-AI fans. You can leverage companies that offer lead generation services to do the work for you. These companies have the experience, expertise, and tools required to generate quality leads for your business.

4. Helps cut cost

In addition to generating leads, artificial intelligence can also help marketers reduce costs. The result? They get to assign more resources to other lead-generation strategies. For instance, these AI tools automate recurring tasks intrinsic to marketing, allowing marketers to concentrate more on acquiring new clients and improving relationships with old ones.

Here is a stunning fact: companies that have successfully integrated AI tech have been able to slash their marketing costs by 60%.

5. Customizing audiences

To generate quality leads, you need to determine your target audience. This will ensure that your message is sent to the right sets of people.

Unfortunately, figuring out your target audience isn't a piece of cake—it's an important and stressful process. Luckily, with tech like Facebook Custom Audience, you can target users similar to your customers, generating a substantial amount of qualified leads and increasing your ROI. Since Facebook has 2.96 billion monthly active users, the possibilities are mind-blowing.

6. Website improvement

Tracking tools like Google Analytics are becoming a must-have for marketers keen to determine which web pages and strategies are ideal for attracting leads. Data derived from the performance of each page will be beneficial in improving your marketing efforts, which is why 30-50 million websites leverage Google Analytics.

7. Predictive Analytics

Thanks to AI, which uses predictive analytics to forecast customer behavior, marketers who leverage predictive analytics are 1.8 times more likely to surpass shared objectives regularly. This benefits your marketing effort, allowing you to select a target audience and effective strategies quickly and accurately.

8. Use retargeting

Retargeting is a form of online marketing that can be used to generate leads. This helps marketers connect with prospects who have formerly shown interest in their bands by performing actions like visiting the website, clicking an ad, etc.

With retargeting tech, you can show prospects custom ads designed to their behavior without upsetting them. 30% of customers have a positive or very positive response to retargeting ads, versus 11% who feel negative about them. However, 59%, the greatest percentage, had a neutral response.

Conclusion

Tech is transforming the way lead generation is done. The earlier you leverage this trend and implement it in your lead generation effort, the faster you start seeing results. Plus, we bet you wouldn't want to be behind your compactors, many of which are generating leads with tech.